How JCP Turned a Transportation Novelty into a High-Growth Industry 

 

In a country short on public transportation, policymakers have made it a priority to find new, greener ways to keep Jordan's population mobile. To get there, key government agencies in Amman and nationally partnered with JCP to develop the policy framework and infrastructure for a new Electric Vehicle (EV) industry.

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To build the EV industry from the ground up, JCP had to pave the way for  massive private-sector investment, drafting regulations that would create a more  enabling business environment. In 2014, Jordan’s Energy and Minerals Regulatory  Commission (EMRC) asked JCP to develop the regulations, taking into account  international best practices and Jordan’s unique context. Released in May 2016 by the EMRC, these regulations — the first of their kind for Jordan and the  region — emerged from a critical moment in the program’s third year, when a  JCP-organized one-day workshop brought together, for the first time, all of the  key stakeholders in the new industry to reach consensus on concrete  recommendations involving the EMRC, the Ministry of Environment, the Customs  Directorate, the Drivers and Vehicle Licensing Department, as well as car  dealers and technology providers.


VIDEO: A Vertically Integrated Approach

The USAID Jordan  Competitiveness Program's (JCP) work supporting the electric vehicle industry  modeled a “vertically integrated” approach to development, removing obstacles at  all levels of the economy. From drafting and helping pass the regulation needed  to capture and sell solar-generated electricity at charging stations, to negotiating the partnerships that enabled private-sector investment in those stations, JCP has helped Jordan go from a country with no electric vehicles to a market that now includes some of the world's most recognizable EV brands.


To learn more about JCP's work supporting Jordan's EV sector, check out this video


The Journey to eMobility: How USAID Developed the EV Industry in Jordan

Since its inception, JCP has played a key role in assisting Jordan along its journey to eMobility, from fostering partnerships between the public and private sectors to drafting regulations making possible new investment in the EV sector.

Since its inception, JCP has played a key role in assisting Jordan along its journey to eMobility, from fostering partnerships between the public and private sectors to drafting regulations making possible new investment in the EV sector.

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The combined impact of  this JCP intervention has been to create an entirely new industry in the  country, one with both environmental and economic benefits. In fact, data from  the Drivers and Vehicles Licensing Department shows that, since JCP's  intervention began in 2014, the number of electric vehicles on Jordan’s roads  has roughly tripled each year—from 73 three years ago to nearly 5,000 in 2017.  By 2020, that number is expected to grow to more than 50,000, marking a nearly  700x return on USAID’s investment.

 
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