How JCP Turned a Transportation Novelty into a High-Growth Industry
In a country short on public transportation, policymakers have made it a priority to find new, greener ways to keep Jordan's population mobile. To get there, key government agencies in Amman and nationally partnered with JCP to develop the policy framework and infrastructure for a new Electric Vehicle (EV) industry.
To build the EV industry from the ground up, JCP had to pave the way for massive private-sector investment, drafting regulations that would create a more enabling business environment. In 2014, Jordan’s Energy and Minerals Regulatory Commission (EMRC) asked JCP to develop the regulations, taking into account international best practices and Jordan’s unique context. Released in May 2016 by the EMRC, these regulations — the first of their kind for Jordan and the region — emerged from a critical moment in the program’s third year, when a JCP-organized one-day workshop brought together, for the first time, all of the key stakeholders in the new industry to reach consensus on concrete recommendations involving the EMRC, the Ministry of Environment, the Customs Directorate, the Drivers and Vehicle Licensing Department, as well as car dealers and technology providers.
VIDEO: A Vertically Integrated Approach
The USAID Jordan Competitiveness Program's (JCP) work supporting the electric vehicle industry modeled a “vertically integrated” approach to development, removing obstacles at all levels of the economy. From drafting and helping pass the regulation needed to capture and sell solar-generated electricity at charging stations, to negotiating the partnerships that enabled private-sector investment in those stations, JCP has helped Jordan go from a country with no electric vehicles to a market that now includes some of the world's most recognizable EV brands.
To learn more about JCP's work supporting Jordan's EV sector, check out this video
The Journey to eMobility: How USAID Developed the EV Industry in Jordan
The combined impact of this JCP intervention has been to create an entirely new industry in the country, one with both environmental and economic benefits. In fact, data from the Drivers and Vehicles Licensing Department shows that, since JCP's intervention began in 2014, the number of electric vehicles on Jordan’s roads has roughly tripled each year—from 73 three years ago to nearly 5,000 in 2017. By 2020, that number is expected to grow to more than 50,000, marking a nearly 700x return on USAID’s investment.