Making Deals Happen: JCP's Signature Firm-Level Assistance Program
JCP’s efforts at accelerating Jordanian exports have been fueled by its Firm-Level Assistance (FLA) program, which has helped dozens of Jordanian firms through two rounds of strategy and marketing assistance. As of October 2018, JCP had completed export readiness assessments for 41 companies and assisted 24 companies to reach new markets by sponsoring attendance at trade delegations and exhibitions in the United States, Europe, and Africa. The program was initially developed to help Jordanian firms take advantage of relaxed Rules of Origin for export to the European Union (EU) as part of the Jordan Compact.
To leverage the lessons of this EU-focused work, which comprised the first round of the FLA program, and ensure that there is a sufficient pool of Jordanian companies able to export to the EU, JCP expanded its efforts to include participation from the Jordan Investment Commission (JIC), Ministry of Industry, Trade, and Supply (MoITS), the Jordan Enterprise Development Development Company (JEDCO) and others. Together, these institutions are working to ensure sustainability and continuity beyond JCP’s lifetime.
As it looks toward a sustainable future for its efforts, JCP has also been working with similar projects, funded by other donors, to map what kind of FLA assistance is on offer and how different donors and projects can work better together, serving ever-increasing numbers of export-ready firms with more efficient and effective services.
In addition, to assist in penetrating new markets, JCP has been providing support to export-ready companies by facilitating participation in international exhibitions and trade missions. In June 2018, JCP worked with the Jordan Exporters Association (JEA) and Jordan Cosmetics Association to assist six companies to attend a European exhibition in Morocco, SPATEC Europe, at which a total of 118 business-to-business meetings were conducted with different stakeholders from several hotels, spa firms, and health resorts, such as the Four Seasons Hotel in the UK, One Spa at the Sheraton Grand Hotel (also in the UK), and Hotel Barriere in France.
The USAID Jordan Competitiveness Program (JCP) has assisted a variety of Jordanian product manufacturers and service providers to participate in international trade exhibitions. In October and November of 2018, JCP partnered with the Jordan Exporters Association (JEA) to make possible a substantial Jordanian presence at two of the world’s leading food exhibitions. All told, 31 Jordanian companies reported that the Yummex and Gulfood exhibitions generated 78 leads with an estimated value of approximately $375,000 so far. The Jordanian companies joined 1,600 global suppliers from 60 countries showcasing the latest food and beverage manufacturing business improvement tools. Participants in both exhibitions received partial JCP support for space rental, pavilion design, and other administrative costs.