Marketing Jordan to the World: USAID Support to the Jordan Investment Commission

JCP has worked with the JIC to develop an Investors’ Guide, a Licensing Manual, branding guidelines, and Sector Profiles designed to attract investment to the country

JCP has worked with the JIC to develop an Investors’ Guide, a Licensing Manual, branding guidelines, and Sector Profiles designed to attract investment to the country

Over the past four years, JCP has worked extensively with the Jordan Investment Commission (JIC) on many initiatives, including developing 13 regulations for the 2014 Investment Law, drafting an Investment Promotion Strategy, conducting intensive training for JIC’s Investment Promotion Department, and developing many materials, including an Investors’ Guide, a Licensing Manual, branding guidelines, and Sector Profiles.  Since 2017, JCP has also supported JIC in generating a pipeline of foreign and domestic investment leads.

The JCP-supported Licensing Manual, in particular, is just one example of how USAID's behind-the-scenes work with the JIC is laying the foundation for greater investment in Jordan. The manual targets investors interested in supporting activities inside and outside the government-designated Development Areas and Free Zones, offering step-by-step guidance in English and Arabic on how to set up a business in the Kingdom. The manual has gone a long way to simplifying the process and promises to ease barriers to entry for prospective investors, especially in Jordan's most competitive manufacturing sectors.   

JCP has also supported the Government of Jordan (GoJ) to accelerate strategic investment projects by creating a framework for prioritization, reviewing the current state of infrastructure projects in the Kingdom, and preparing project briefs for the eight most “market ready” opportunities (valued at $3.38 billion), which can be used by GoJ to advance project readiness.

Although each of the above activities has yielded measurable results, in the aggregate, USAID's support for the JIC's development is having an impact on Jordan's entire economy. For example, JCP has, through its direct technical assistance, helped generate $59 million in investment leads, and JCP has worked with JIC staff to upload 150 leads into the latter’s Customer Relationship Management system.

Participants in the USAID JCP supported training on investment promotion for JIC staff

Participants in the USAID JCP supported training on investment promotion for JIC staff

USAID JCP