Jordan has long been known as a regional export powerhouse, but with virtually all of the country’s neighboring markets either consumed by war or its cascading impact on their economies, the Kingdom has had to develop an agile strategy for looking toward new markets. The USAID Jordan Competitiveness Program has been at the forefront of this effort, working with the Ministry of Planning and International Cooperation to establish a Project Management Unit charged with, among other things, boosting exports to the European Union. And working with the Ministry of Industry, Trade, and Supply, the Jordan Enterprise Development Company, and other key players, JCP has helped anchor Jordanian exports in key African markets, including by supporting the establishment of the Jordan-Africa Business Association.
Identifying High-Potential Export Sectors
The USAID Jordan Competitiveness Program, together with the Amman Chamber of Industry and in cooperation with the Jordan Strategy Forum (JSF), held a two-day workshop to identify priority industrial sectors and high-demand products for export, as well as key incentives and policy items vital to facilitate these products’ access to markets and boost their competitiveness. The workshop's first day was dedicated to the food industries, followed by plastic industries' day. Representatives from Jordan’s top-notch factories were present at the event. JCP will be interested to contribute, together with policymakers, to identifying related policy incentives, as well as link priority products and firms to JCP's new objectives—firm-level focused assistance for export purposes
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Enhancing Jordanian Exports to Africa
The USAID Jordan Competitiveness Program and Ministry of Industry, Trade, and Supply unveiled five in-depth profiles of African markets to which Jordanian firms could export their products and services. The profiles -- which featured Ethiopia, the Ivory Coast, Kenya, South Africa, and Tanzania -- were the result of a cooperative effort between USAID and the Ministry as well as the Jordan Chamber of Industry, which helped launch the research and consultative effort last December. Also present were representatives of the private sector, including two Jordanian exporters with an established track record of trade with Africa. The event and its outcomes are part of USAID's support to enhancing Jordanian trade with new markets.
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